New Brand Identity

Why Blechwarenfabrik Limburg is becoming LIMBURGER

Our company history spans over 150 years, during which we have continuously evolved. What once started as a traditional tinplate factory has grown into a highly modern corporate group, developing innovative packaging solutions for a wide range of industries.

This transformation has made us an internationally recognized expert in sustainable and future-oriented packaging. However, our previous name no longer fully reflected this evolution.

With LIMBURGER – The Packaging Group, we are making a clear statement:

LIMBURGER represents our heritage, our identity, and our long-standing family business.
The Packaging Group highlights our extensive expertise in packaging and our development into a corporate group offering innovative solutions.L

This name change is not a departure from our history—on the contrary, it is a logical step in uniting tradition and modernity.

What’s the story behind the new logo?

Of course, a new name also comes with a new logo. The requirements for our logo were high:

Striking – Memorable and unique within the industry.
Structured – Clear shapes and a strong visual language.
Value-oriented – Expressing what defines us as a company.

During our search for a symbol that represents our values and our motto, “Innovative by Tradition,” we came across a small tin robot.

This robot embodies exactly what we stand for:

Tradition & Material – The robot is made of tin, the material with which our history began.
Internationality – The tin robot is recognized worldwide—even featuring its own emojis.
Recognition & Boldness – It is unique, highly recognizable, and has a bold design.

Moreover, it reflects our core values:

✨ Responsibility – A personal character that shows we care about our customers and the environment.

❤️ Passion & Dedication – The robot resembles a toy, evoking fun and emotions.

⚙ Technology & Progress – As a robot, it symbolizes innovation, precision, and the future.

With the redesign of our brand identity, we not only need a group logo but also individual logos for the companies within our group.

These new logos will:

Depict more modern robots – Each with specific skills and expertise that reflect the strengths of the respective company.
Form a cohesive unit – Despite their individual differences, the affiliation with the group remains unmistakable.

With this bold repositioning, we are combining our rich tradition with an innovative vision for the future.

We thank you for your trust and look forward to entering the next chapter of our company’s history together with you.